Aarva

Crosscut · 26 min

The Persuasive Uncanny

Whether it’s a digital fashion model with impossible limbs or a 17th-century saint’s portrait with a warped perspective, the most convincing images are often the ones that feel just a little bit wrong.

Bare Skin, Fantasy and the Machine: 3 Takeaways From Paris' Starry Couture Week × Clearly Fake: Zurbarán’s Uncanny Realism

Published 2026-07-10

0:00 / 26:03 · Narrator Sulafat/Charon/Vindemiatrix

In this episode

The connection

Something interesting emerges when looking at a dress that erases the person wearing it alongside a painting where the floor doesn't quite meet the wall. Neither image should, by logic, be convincing. Yet, Thomas Adamson, writing yesterday about the latest Paris couture, observes how modern designers use technology to turn skin into a high-tech fantasy—creating "bodies without bodies." This mirrors a curious argument made by Jackson Arn earlier this week regarding the 17th-century master Zurbarán. Arn suggests that the painter’s spatial "wrongness" wasn't a failure of technique, but a deliberate move to anchor religious faith in the uncanny. It’s worth pausing on why an image might become more persuasive only when it refuses to be perfectly plausible.

Thomas Adamson presents couture as a high-stakes laboratory where the human form is treated as raw material to be inflated, armored, or erased. There is a clinical precision in the way houses like Schiaparelli use silicone gills and inflating tentacles to push the body into a space of the impossible. Adamson leaves the listener with a vision of "bodies without bodies," where technology and hand-craft collaborate to manufacture a fantasy that is deliberately, expensively unreal. The interesting thing is how Jackson Arn finds a similar tension in the 17th-century religious paintings of Francisco de Zurbarán. While Adamson focuses on the pursuit of a commercial halo, Arn suggests that "offness" has long been a tool for persuasion. Where the modern designer uses particle accelerators and lab-grown silk to achieve a "melted-plastic glow," Zurbarán used spatial errors and strange, pore-by-pore lighting to inspire faith. Read alongside Adamson, Arn’s argument about the "uncanny valley" suggests that perfect plausibility might actually be the enemy of belief. Putting these two together, a specific observation surfaces: whether the goal is selling a luxury handbag or a biblical miracle, the most arresting images are often those that refuse to look quite right—the "wrongness" isn't a failure, but the hook that demands the viewer’s imagination finish the work.

Zurbarán’s tilted tables and the weightless, distorted silhouettes of modern couture both trade in a deliberate friction. There’s a strange authority in the refusal to be quite right. Whether it’s a saint’s robe that doesn't follow the laws of gravity or a digital body that lacks a pulse, these images demand that viewers bridge the gap with their own imagination. It’s the offness that invites a deeper kind of conviction. If a perfectly rendered world leaves nothing for the mind to do, what parts of the self are lost when the uncanny finally becomes seamless?