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Crosscut · 19 min

Trusting Health Authorities

When a political fight over a deadly measles outbreak shatters public confidence, health officials must do more than write slick press releases to rebuild real relationships with wary parents.

CDC Vs. Pennsylvania: Why Conflicting Public Health Messages Jeopardize Public Safety × Opinion: Restoring Public Trust in Science Doesn’t Have a Simple Solution. That’s OK

Published 2026-09-14

0:00 / 19:16 · Narrator Sulafat/Charon/Vindemiatrix

In this episode

The Conversation

CDC Vs. Pennsylvania: Why Conflicting Public Health Messages Jeopardize Public Safety

by Katrine L. Wallace, Assistant Professor of Epidemiology and Biostatistics, University of Illinois Chicago

Read on The Conversation →

The connection

When two infants died of measles in Pennsylvania, parents looking for answers found a political fight between state health officials and the CDC. Katrine L. Wallace shows how that clash fractured official guidance, leaving families to guess at the truth. The fallout reveals exactly how health authorities lose credibility in real time. But earning trust back takes more than getting the facts straight. Using a noise pollution study in Los Angeles, Michelle Groman and Caroline Montojo argue that slicker messaging cannot repair a broken bond. Putting these perspectives together brings a quiet reality into focus. Once institutions fail the public, winning people back means building actual relationships on the ground, rather than just rewriting a press release.

Reading Katrine L. Wallace, you watch public trust evaporate over a single line on a death certificate. Two infant measles deaths in Pennsylvania get tangled in a bureaucratic dispute, and suddenly parents do not know who to believe. The takeaway seems obvious: health officials need to get their messaging straight. But read alongside Michelle Groman and Caroline Montojo, that conclusion starts to look a little thin. If Wallace shows how easily bad communication breaks public confidence, Groman and Montojo suggest that slicker communication is not enough to rebuild it. They note that scientists often treat skepticism as a public relations problem, assuming that if they just explain the data better, people will listen. Instead, they point to a project in South Los Angeles, where researchers stopped talking and started listening to residents complain about low-flying helicopter noise. The contrast between the two situations is sharp. In Pennsylvania, officials argued over how to categorize a tragedy while confused families watched from the sidelines. In Los Angeles, scientists asked a community what bothered them, tested the noise levels, and took the results straight to the city council. Putting the two together reframes the whole problem. It suggests the real crisis might not be how authorities speak to the public, but whether they know how to listen.

A polished press release cannot patch the damage done when officials bicker over a measles outbreak. What lingers here is the gap between talking at people and actually sitting with them. Institutions often treat public health as a one-way broadcast, handing down rules from a podium. But credibility works more like a regular relationship. It takes time and physical presence. It requires a willingness to hear out everyday complaints about local noise or neighborhood fears. When a community has already learned to tune out the experts, what does it actually take for an agency to prove it is finally ready to listen?