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Noema ·Future-gazing

Now Entering: the Era of Bleh

by Aaron Horwath

Published 2026-09-24 16:27:40+00:00

If every company outsources its thinking to the same machine, what is actually left to sell?

0:00 / 25:52 · Narrator Rasalgethi

Context

Writing on 24 September 2026, Aaron Horwath points to a quiet consequence of the corporate rush to automate office work. Right now, businesses are handing everything from daily emails to high-level strategy over to AI agents. But when an entire industry runs its ideas through the exact same software, the result is a massive wave of identical, average output. Horwath stops to ask a practical question about this new era of efficiency: if every competitor is using the same digital brain to solve the same problems, how does a company actually stand out?

Show notes

An argument that widespread reliance on artificial intelligence is making knowledge work generic and erasing competitive advantages across industries. Builds on historical examples of failed efficiency projects and recent research to project a coming split in the labor market. As routine tasks become automated, companies will eventually pay a premium for uniquely human judgment and taste.

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