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The Atlantic ·Future-gazing

Nice Guys Are Hot Again

by Sophie Gilbert

Published 2026-06-10 07:00:00-04:00

How did a fictional hockey player who actually likes women become the ultimate romantic fantasy?

0:00 / 8:54 · Narrator Vindemiatrix

Context

Romance novels and television screens usually deliver heroes who are wealthy and slightly dangerous. But in an essay published on 10 June 2026, The Atlantic tracks the sudden rise of a very different kind of leading man. The piece treats escapist streaming hits as a serious mirror for cultural anxiety. Its framework holds up well months later because it looks past the familiar fantasy to ask a sharper question: why do audiences suddenly prefer a male lead who simply likes women?

Show notes

An examination of how romantic heroes change to match the anxieties of their era, focusing on the television shows Off Campus and Rivals. The analysis contrasts the emotionally available athletes in recent hits with the cruel alpha males of older fiction. It argues that the sudden demand for tender, supportive male leads points to a rejection of traditional power dynamics in romance.

Read on The Atlantic →